TORONTO — Grocery giant Loblaws (TSX:L) will be the first retailer in North America to sell a new type of responsibly-farmed salmon, an offering it hopes will differentiate itself amid intense competition from its grocery rivals.
Loblaws, which is also the country's largest biggest buyer and seller of seafood, said the decision to stock Atlantic salmon certified by the Aquaculture Stewardship Council (ASC) will give customers more choice when selecting responsibly farmed fish.
The ASC is an independent, not-for-profit organization based in The Netherlands that certifies responsible seafood farms, processors and distributors around the world that produce Atlantic salmon, Arctic char, shrimp, mussels and oysters.
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