Linda Lorraine Bean, the other L.L. Bean, has spent the last decade promoting her lobster empire, one that merged the cachet of her family name with the popularity of the state’s top crustacean.
But last month, she took to the national spotlight for a different reason: to defend bankrolling a political action committee supporting Donald Trump, a move that sparked a boycott of L.L. Bean, where she sits on the board. Trump later tweeted his support for L.L. Bean, even giving Linda Bean’s business a shout-out.
Yet when the L.L. Bean heiress appeared on Fox News to defend both companies and the jobs they generate, what went unsaid was that Bean has largely stepped away from the lobster business. In the last two years, she has shifted her interests, selling off her Rockland lobster distributorship to her employees, unloading a controversial lobster processing facility, and shuttering some of her lobster roll eateries.
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