A multi-million dollar media campaign to tout Louisiana's seafood after the BP oil spill in 2010 was plagued by a lack of oversight that led to mismanagement of money, questionable spending on alcohol and limousines and the potential looting of thousands of dollars in promotional merchandise from the New Orleans Saints, according to a report by the Legislative Auditor's office.
BP, the Louisiana Department of Wildlife and Fisheries and the office of the lieutenant governor entered into an agreement to design and implement programs to mitigate the negative effect on the state's tourism and seafood industries after the Deepwater Horizon rig explosion on April 20, 2010.
The Louisiana Seafood Promotion and Marketing Board would develop and implement these programs with $30 million in BP funds.
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