An increasing number of retailers have announced commitments to the MSC program for their seafood sustainability policies. Kroger, the United States’ largest traditional grocery retailer, announced new details of its progress on seafood sustainability. Kroger has set a 2015 goal of sourcing 100% of its top 20 wild-caught species from sources that are certified by MSC, in full assessment, or involved in a Fishery Improvement Project with the World Wildlife Fund (WWF). Kroger has 2,458 stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's.
Costco, the world’s largest membership wholesale club and third largest food retailer in the United States, stated it would stop selling certain wild-caught species universally identified as at great risk unless their sources are MSC-certified.
Supervalu, one of the nation's largest grocery retailers, announced it will source 100% of its top 20 wild-caught seafood products from sustainable fisheries or those on a clear pathway to sustainability by 2015. Specifically, these products will be sourced from MSC-certified fisheries, fisheries that are in full assessment, or involved in a Fishery Improvement Project with World Wildlife Fund (WWF) by 2015. Stores in the Supervalu retail network include ACME, Albertsons, Cub, Farm Fresh, Hornbacher’s, Jewel-Osco, Shaw’s/Star Market, Shop ‘N Save, and Shoppers.
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