Brunswick, GA – In response to customer and industry insights, King & Prince® Seafood unveils its new company vision and dedication to providing “Seafood. Without a Catch.”™ To help elevate the seafood industry and support increased seafood consumption, King & Prince is committing to delivering products with “no surprises” – that from start to finish their seafood will meet operator and patrons’ expectations every time.
Through extensive chef and operator interviews and research, there is a clear need for a trusted seafood supplier to demonstrate they have the products, people and processes to meet the demands of the foodservice industry. King & Prince Seafood will therefore fulfill its customers’ top stated priorities with:
Consistent Product Quality – King & Prince products exceed industry standards and procedures for quality control. Every step of the sourcing and processing is closely monitored and measured.
Reliable Product Supply – King & Prince, through its global network and affiliation with leading seafood supplier Nissui, resources the best supply line, with a committed emphasis on traceability and sustainability. As a founding member of the Global Aquaculture Alliance and recent collaboration with World Wildlife Fund, King & Prince’s sourcing strategy will continue to be environmentally sound.
Broad Portfolio of Products – King & Prince has 60+ years of success delivering an extensive line of fresh tasting, flavorful shrimp, fish, calamari, crab, surimi, oysters, scallops, crawfish, seafood blends and more. To meet the growing demand for seafood, King & Prince will continue to emphasize operator and menu support, product innovation and industry segment analysis.
“Our priority has been and will always be our customers. In order to ensure that we continue to deliver relevant products and perfect customer service, it was important we undertake this bold and ambitious initiative and do it right,” said Volker Kuntzsch, President of King & Prince Seafood. “The entire organization is committed to our new ‘Seafood. Without a Catch’ vision and looks forward to showcasing how the seafood industry is raising the bar for the future.”
Source: King & Prince Seafood