An organization known for branding fishery conservation in the Gulf of Mexico by inspiring positive change from the fishermen to the end-consumer, has reformed as a not-for-profit and hired a full-time staff.
In 2010 Gulf Wild, a traceability and conservation based brand, was the brainchild of commercial fishermen in the Gulf of Mexico searching to improve the fishery and the seafood industry one fish at a time.
With the growth of its brand and the importance of seafood certainty during such uncertain times, the organization advocates a “boots on the deck” change from the fisherman forward to the end consumer.
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