With the understanding that there’s strength in numbers and the hope that the whole is greater than the sum of its parts, the Gulf Seafood Marketing Coalition is positioning itself to maximize marketing opportunities for catches from the Gulf states, simultaneously promoting consumer trust and consumption.
Louisiana is set to play a critical role in the coalition, which is comprised of representatives from Louisiana, Texas, Mississippi, Alabama and Florida. “As goes Louisiana, so goes the Gulf,” explains Mike Voisin, the coalition chairman.
By creating an overarching framework for the states to work within, they aim to showcase Gulf seafood in a way that both complements and preserves individuality.
“Each state is very distinct and we want to create synergy and leadership to save money and give direction to our efforts,” says Voisin. “We don’t want to take any uniqueness of any states away. We want to support them.”
To read the rest of the story, please go to: Louisiana Seafood Board
