Gorton’s Seafood has been around for 167 years, but Gloucester’s most prominent seafood processor now finds itself sailing through a retail climate as volatile and shifting as any the company has experienced, company executives told a touring group of city and state officials on Friday.
The market turbulence, according to the Gorton’s executives, stems from rapidly evolving consumer demands for healthier choices and convenience, as well as from waves of international competition that have laid siege to the U.S. and Canadian retail frozen seafood markets.
“We are in a very, very competitive business,” said Judson Reis, Gorton’s president and chief executive officer for the past seven years. “We have competitors from all over the world who want to get into this market.”
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