DANVERS, Mass. — Fishery Products International Inc., a leading broadline seafood provider, today announced the launch of FireRoasters™, a ground-breaking line of flame-seared fillets that offer a sophisticated seafood option to foodservice operators lacking the resources to prepare roasted seafood from scratch.
FireRoasters is a full line of fully-prepared, thick-cut salmon, tilapia and cod fillets that have been flame-roasted and seasoned to perfection through FPI’s unique process, offering operators a profitable, highly popular flavor profile that eliminates the high cost and complexity of preparing fire-roasted seafood from scratch.
FireRoasters is ideal for all types of restaurants, hotels, employee feeding, catering operations and colleges and universities. Items can be put on a lunch or dinner menu at premium prices.
“We’re excited to again break new ground in the foodservice marketplace with the launch of FireRoasters, which is ideal for operations that lack the equipment and culinary expertise to menu great-tasting, fire-roasted fish,” said Keith A. Decker, president and chief operating officer of High Liner Foods (USA) Inc., the parent company of FPI. “Flame-seared seafood has tremendous potential and commands premium menu prices.”
A 2009 nationwide survey commissioned by the National Restaurant Association found that more than half of chefs nationwide consider roasting to be a perennial favorite in restaurants.
FireRoasters is available in the following six flavors:
•Smoky Applewood Salmon: Basted with a blend of herbs and spices for a backwoods flavor profile. Hints of applewood, brown sugar, bacon, mustard, and marjoram provide a savory experience;
•Asian Barbecue Salmon: Seasoned with an authentic Asian barbecue recipe that balances the heat of chili peppers with the sweetness of pineapple and honey. Hints of Chinese five spice, sesame and soy give it a true Eastern flair;
•Thai Basil Tilapia: A fusion of authentic Thai ingredients, including fresh basil, curry, Thai chili peppers and coconut milk, coat this fillet for a unique Asian taste;
•Citrus Peppercorn Tilapia: A big splash of fresh lemon with an edge of cracked peppercorn and roasted garlic give a contemporary twist to a mainstream popular flavor profile;
•Southwest Style Cod: Wrapped in a blend of Southwest chili peppers, ginger, onion, garlic and chopped cilantro for an unforgettable seafood experience;
•Rustic Italian Cod: The popular flavors of Tuscany come together in a savory glaze atop this loin with hints of rosemary, garlic, cracked pepper, lemon, fennel and red bell peppers for an authentic Italian flavor.
These unique flavors are used on thick premium cuts of natural fish for great plate and appetite appeal, including cod loins, salmon center cuts, and an innovative folded tilapia fillet that is ideal for oven roasting.
Each item offers a variety of health benefits, including no trans fats, low sodium content, and the salmon and cod products are rich in Omega-3 fatty acids.
All FireRoasters flavors are individually quick frozen, and can be baked, broiled, flat-grilled, steamed or microwaved in just minutes.
FireRoasters products are available in 10-pound foodservice bulk packs. Through April 30, FPI is offering a $25 per-case rebate on purchases of FireRoasters.
For more product information and to order, visit www.fisheryproducts.com, or call 800-374-4770.
Source: Fishery Products International Inc.
