Seven thousand restaurants and retailers across Louisiana are getting a chance to learn more about home-grown seafood and how to promote it to their customers.
Members of a special “street team” sporting Louisiana Seafood logo shirts have begun meeting face-to-face with restaurant managers and seafood retailers to tell the Louisiana Seafood story, gather opinions and hand out free promotional materials.
The team’s visits have been strategically timed to first cover the New Orleans area to get the Louisiana Seafood message and brand in front of Super Bowl and Mardi Gras visitors.
The feet-on-the-street project is proactive campaign orchestrated by the New Orleans office of The Food Group for the Louisiana Seafood Promotion and Marketing Board to promote local Louisiana Seafood brand and help restaurants and retailers showcase it.
To read the rest of the story, please go to: Louisiana Seafood News
