How does labelling products and putting up signs in stores affect consumer choices, especially if you are trying to encourage consumers to buy sustainable seafood?
When researchers tested how ecolabels for sustainably harvested seafood would affect shopping choices in Germany and Norway, they found that customers bought significantly more seafood overall – including options that were not sustainably harvested.
The label for sustainably harvested seafood is a small blue and white fish logo on the packaging of fish products you buy in the store. This is the ecolabel of the Marine Stewardship Council (MSC), which denotes wild-caught fish and seafood and a promise that the product was harvested using sustainable fishing practices.
To read the rest of the story, please go to: Norwegian University Of Science And Technology
