“Eat Gulf seafood,” said Joanne McNeely sitting in her Tallahassee, FL office. “The purpose of our organization is fairly simple, to develop a strategy to showcase the Gulf of Mexico’s great seafood.”
McNeely, the marketing coordinator for the Gulf Seafood Marketing Coalition, thinks she has found the perfect recipe for the organizations strategy. It is currently in the process of producing a number of high quality videos showcasing seafood experts along the Texas to Florida coast.
Formed by Gulf & South Atlantic Fisheries Foundation and funded by a grant from the National Oceanic and Atmospheric Administration to the Gulf States Marine Fisheries Commission, the coalition represents all components of the seafood distribution chain. It provides a cohesive vision and overarching strategy to showcase Gulf Coast seafood, especially on expanding global market share of wild seafood from the Gulf.
Using documentary style vignettes, the videos produced by Zehnder Communications of New Orleans, tell the story of “WHY” wild-caught Gulf Coast seafood is better.
To read the rest of the story, please go to: Gulf Seafood News
