Blue Star Foods, A leader in Pasteurized Blue Swimming Crab, has announced a significant advancement in their product offering. Blue Star has been an overachiever in the category of Pasteurized Blue Swimming Crab, Green Eco-Fresh Packaging, Scan-on Demand Verifiable Traceability and of course the enterprise's tireless efforts within a multitude of global fishery improvement projects.
Today, we look at market verticals for food products and where the trends have been going. Today’s consumers are busier than ever. Coupled with the healthier and more active lifestyle mindset of a growing majority of the millennial demographic leads us down the path of Blue Star’s vision.
The company has released a 4 oz “Crab N Go” & “Shrimp N Go” product offering which utilizes Blue Star’s patented Eco-Fresh Pasteurized Foil Pouch technology. With a shelf life of about one year and providing a fresher and better tasting crab meat versus traditional aluminum cans, the potential is tremendous.
John Keeler, CEO/CSO said: The population is moving at a fast pace, we are on the go, and there is a significant movement of health-conscious consumers especially millennials that seek out healthy snack and meal alternatives. Airport kiosks/QSR/Fast Food Chains/Family Dining Chains/Vending/C-Store’s/Retail Supermarkets or any outlet a consumer buys a meal or snack is a potential target for GNG. Low fat, healthy options that offer protein-packed Nutritionals is a growing trend for all demographics, especially millennials. We look for ways to connect with our customers as they ultimately buy our product. Market research, technology, innovation and the ability to offer a product that is a delicious and healthy premium seafood offering that is ready to eat will help our business model see success in the future.
And it doesn’t stop in the US, globally the Grab and Go (GnG) vertical has been booming since around 2013, Nielsen’s reporting illustrates that the GnG breakfast category was one of the majority growth leaders for 2016. Food service, retail, and all outlets with food options for sale are an opportunity for GnG, especially protein-rich premium seafood. Blue Star will also incorporate QR code-enabled technology into their GnG premium seafood offering. With a QR code on the 4 oz pouch, the consumer can scan the QR code, and all of the details on that pouch of premium seafood are displayed. Harvester to plate verifiable traceability zeros in on millennial buying cues within product “responsibility” which often influences this sought-after demographic’s purchasing decisions.
Source: Blue Star Foods
