Bill To Extend Life Of Maine Lobster Marketing Group Becomes Law

A bill to enable a Maine lobster marketing group to continue touting the state’s signature seafood export in the coming years became law Monday.

The Maine Lobster Marketing Collaborative uses fees paid by members of the state’s lobster industry to promote the Maine lobster brand in the media and restaurant business. The new law extends the fee structure through 2021.

Members of the lobster industry have spoken in favor of keeping the marketing group to help the industry stay profitable during difficult fishing years. The collaborative was created about five years ago, after a season in which fishermen saw low prices.

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