Across Northern California, sustainability-minded seafood lovers can choose Harmoniously Raised Verlasso® salmon, now available at Sacramento-based Nugget Markets and San Francisco-based Andronico's Community Markets. Verlasso is the only ocean-raised farmed salmon with a "Good Alternative" buy ranking from the Monterey Bay Aquarium® (MBA) Seafood Watch® program, confirming the deep commitment to and track record by Verlasso of protecting ocean resources.
"Northern Californians count on both Andronico's and Nugget Markets to provide the most sustainable, delicious options at their seafood counters," said Scott Nichols, Verlasso director. "Our salmon has the Seafood Watch 'Good Alternative' ranking that NorCal consumers know and trust. And, every fish comes with a QR-coded gill tag that traces it back to the farm where it was raised, making it easy to verify the fish with a bright and delicate flavor, high moisture content and a buttery-yet-firm texture is, in fact, Verlasso."
Some of the Verlasso harmonious farming practices include:
- Verlasso is the only producer achieving an industry-leading 1:1 fish in, fish out (FIFO) ratio for both fish oil and fish meal. Verlasso has saved more than 6 million pounds of wild-caught feeder fish to date while keeping omega-3s in the fish high.
- Verlasso salmon are raised at half the pen density of traditionally farmed salmon, giving the fish room to swim.
- Verlasso salmon are raised in harmony with nature off the coast of Patagonia in cold, clean ocean waters.
- Verlasso follows a long fallowing cycle that gives the waters time to fully rejuvenate and recycle.
- Verlasso equally protects the welfare of its salmon and neighboring sea life.
"Verlasso's commitment to sustainability and continual efforts to improve salmon farming practices, coupled with its consistent great taste and fair value, make their salmon an ideal product for Nugget Markets' shoppers," said Lance Benton, Nugget Markets director of meat operations. "Nugget Markets strives to offer our guests a wide array of product choices, and we believe that Verlasso salmon, with its firm texture, mild flavor and eco-friendly seal from Seafood Watch make it the ideal offering for our Sacramento-area shoppers. As a result, Verlasso is the only farmed salmon we will carry moving forward at all nine of our stores."
"Our first priority at Andronico's Community Markets is to find seafood selections that our customers can trust are sourced sustainably and with minimal environmental impact," said Reid Pomerantz, Andronico's director of meat and seafood. "The Verlasso Seafood Watch buy ranking and delicious taste make it possible for us to provide high-quality, fresh salmon to our customers year round."
To learn more about Verlasso in the San Francisco area at all five Andronico's stores, visit the product page. Visit the meat and seafood page for Verlasso details at the nine Nugget Markets locations in Sacramento.
For more information about Verlasso harmoniously raised salmon, visit Verlasso.com, join the conversation on the Verlasso Conversations blog or on Facebook, follow us on Twitter @VerlassoSalmon, or sign up for the Verlasso newsletter.
About Verlasso®
Verlasso®, the world's first provider of harmoniously raised fish, is the first and only ocean-raised farmed Atlantic salmon to receive the "Good Alternative" buy ranking from the Monterey Bay Aquarium® Seafood Watch® program. Committed to continuous improvement in its aquaculture practices, Verlasso works in concert with some of the world's leading thinkers to sustain people, fish and the planet. Verlasso was recently recognized by Seafood International magazine as a "Best New Food of 2011", and as a "Top Food Trend of 2012" by Specialty Food magazine. Verlasso salmon also is available from coast to coast via retailers and restaurants and direct-to-retail partnerships. If you would like more information about Verlasso, contact us at info@verlasso.com, join us on Facebook, follow us on Twitter @VerlassoSalmon, or sign up for the Verlasso e-newsletter.
Verlasso is a brand and trademark of AquaChile. AquaChile and DuPont formed a collaboration that will blend the collective innovation and aquaculture expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population.
Source: Verlasso