ST. FRANCIS, Wis. – Wixon, a manufacturer of seasonings, flavors, and technologies for the food and beverage industry, will showcase its latest “healthier, tastier, just better” innovative food concepts and proprietary technologies at numerous Sectional IFT events throughout the year. The menu’s theme will feature flavor modifiers that enhance nutritional products by reducing sugar, masking off-notes, and neutralizing vitamin bitterness.
The concepts include:
• Peach Boba Vitamin Shot – This is a sparkling sip of coconut water, natural peach flavor, and stevia. Three grams of added fiber make it a “good source.” Added vitamins provide 50 percent of the U.S. Recommended Dietary Allowances (USRDA), including vitamins B1, B2, B5, B6, B12, niacin, biotin, and folic acid. Wixon’s Mag-nifique for Stevia reduces the lingering aftertaste of stevia, while Mag-nifique Vita-Minimizer neutralizes vitamin off-notes.
• Protein Bar Made with Cricket Flour – A “better for you” and better-tasting protein bar, with a balanced combination of peanut butter, pumpkin and chia seeds, chocolate chips, and cherries – plus cricket flour. Consumers can feel full with ten grams of protein and five grams in dietary fiber. The bar features Mag-nifique Astringency Away to reduce the perception of astringency, and Mag-nifique Sweet Lift reduces sugar while enhancing sweetness.
• Vegetarian Fiesta Meatball with an Antioxidant Chocolate Mole Sauce – A sweetly spicy bite of soy protein, oats, cumin, garlic, onion, chili peppers, and smoked paprika, baked and dipped in dark chocolate. Ten percent protein and beta-carotene make the meatball a “good source,” and six percent fiber makes it filling. The dark chocolate contains antioxidants, while Mag-nifique Bitterless minimizes the impact of that flavor. Mag-nifique Pro-No is also incorporated to reduce the impact of the soy protein taste.
• Protein & Fiber Rooibos Fitness Tea – A South African plant high in minerals and flavonoids, rooibos blends with stevia and added fiber and protein for a tangy fitness beverage. Six grams of fiber make it an “excellent source,” and six grams of protein make it a “good source.” This healthy beverage contains 50 percent reduced sugar, aided by Mag-nifique Sweet Lift. Mag-nifique for Stevia helps make it taste great.
Wixon will be exhibiting these “better for you” concepts for nutritional products at:
• Southern California IFT Suppliers’ Night Expo; March 4; Anaheim Convention Center Marriott
• New York IFT Suppliers’ Day; April 14; Garden State Exhibit Center; Somerset, N.J.
• Great Lakes IFT Suppliers’ Day; April 22; Kellogg Arena; Battle Creek, Mich.
• Northern California IFT Suppliers’ Night; May 5; Alameda County Fairgrounds, Pleasanton
• Longhorn IFT Suppliers’ Night; Sept. 24; Embassy Suites Dallas-Frisco; Texas
• Minnesota IFT Suppliers’ Expo; Oct. 28, Minneapolis Convention Center
• Chicago IFT Suppliers’ Night; Nov. 11; Donald E. Stephens Convention Center, Rosemont
“Created in response to customer demand, visitors to Wixon’s booth can sample how our flavor modifiers help bring out the best in health and wellness food and beverage products,” says Jeanne Meeder, Wixon’s Industrial & Consumer Products Director. “We look forward to presenting our ‘healthier, tastier, just better’ concepts and demonstrate how you can create nutritional innovations – without compromising on taste.”
For more than 100 years, Wixon has been a trusted provider of flavors, seasonings, and technologies for food and beverage manufacturers. With its scientific and culinary capabilities combined with a passion for service, Wixon drives innovation and solutions for its customers. Wixon focuses on its core areas of expertise: Industrial Ingredients, including Foodservice; Consumer Products; and Protein. Customers are encouraged to tap into a portfolio of services, including R&D, custom formulation development, turnkey solutions, and menu ideation. Wixon ingredients are globally-sourced and go beyond FDA standards to ensure quality and cleanliness. The company also offers spice grinding, blending, and a complete line of package engineering options. Located in St. Francis, Wis., a suburb of Milwaukee, Wixon is GFSI Certified to FSSC 22000, ISO9001 Certified, and QAI Organic Certified. More information on Wixon or any of its products may be obtained at www.wixon.com or by calling (414) 769-3000.
Source: Wixon
