ST. FRANCIS, Wis. – Wixon Inc., a manufacturer of seasonings, flavors, and ingredients for the food and beverage industry, has named Kim Holman as Director of Marketing. She has been serving as a marketing consultant for Wixon since 2007.
“We’re happy to have Kim at the helm of our marketing initiatives as Wixon continues to grow its brand and product line,” said Peter Gottsacker, Wixon president. “She is a proven communicator and the skill sets she brings to the table will enhance our commitment to drive innovation and exceed our customers’ expectations.”
Holman’s responsibilities include managing all marketing, advertising and promotional activities and staff, overseeing business development activities and trade shows, and providing analysis of customer research, market conditions and competitor data.
Holman’s extensive marketing background includes 12 years with SC Johnson, Racine, overseeing marketing initiatives, and as a brand manager for a variety of products and new business ventures. After leaving SC Johnson, she started her own business, VIM Marketing.
She received her Master of Business Administration degree from Marquette University and her Bachelor of Science degree in business from the University of Arizona-Tucson.
Holman resides with her husband and children in Muskego.
Source: Wixon Inc.
