Wixon Introduces ‘Southern-Style’ Menu Concepts

ST. FRANCIS, Wis. – Wixon, a manufacturer of seasonings, flavors, and technologies for the food and beverage industry, now offers a proprietary Southern-Style Coating System, ideal for poultry. The system features innovative technologies for blocking bitter notes from over-frying, and flavor systems that withstand extreme fryer temperatures.

The three-part system includes maple vanilla pre-dust, bitter blocking batter, and two-stage or single-change sweet and savory waffle crumbles. Oven- and deep fryer-friendly, the system reduces grease retention and allows chicken or turkey to stay crispy longer when held in a moist environment.

The Southern-Style Coating System is showcased in the form of the several new menu concepts, including:

Blue Mountain Chicken Waffle Tenders
Fresh chicken tenders seasoned with maple, vanilla, thyme, and spices can be coated with Wixon’s Blue Mountain Waffle Crunch. The waffle batter system is highly customizable, designed for back-of-house applications, and features Mag-nifique™ Sweet Lift for enhanced perceived sweetness without a lingering aftertaste. A proprietary blend reduces browning in this and other batter-type applications. Crispy, sweet shortbread flakes can offer a bite of crunch.

Charleston Crispy Chicken
Tender, fresh chicken seasoned in Wixon’s signature blend of spices and brown sugar can be dipped in Sweet Buttermilk Batter and then coated with new Coastal Waffle Break.

Chattanooga Chicken Crunch
Maple and peppercorn-seasoned fresh chicken can be dipped in Wixon’s Southern Spiced Flour and finished with Sweet Crispy Waffle Crumbles.

Chicken Waffle Crunch
Tender, fresh chicken can be hand-dipped in Wixon’s Maple Brown Sugar Batter and coated in Wixon’s Waffle Crumble Crunch, then fried to a golden brown in a dedicated fryer for this purpose. The batter can be made available with or without maple. Honey and sweet cream butter may accompany the dish.

“With ‘Southern-style’ ingredients on the rise, these menu concepts are perfect for appetizers, sandwiches, entrees – even salads,” notes Wixon’s Chef Mathew Freistadt. “As trends in American regional cuisine evolve, Wixon’s new Southern-Style Coating System delivers tasty, crunchy solutions to common menu challenges.”

For more than 100 years, Wixon has been a trusted provider of flavors, seasonings, and technologies for food and beverage manufacturers. With its scientific and culinary capabilities combined with a passion for service, Wixon drives innovation and solutions for its customers. Wixon focuses on its core areas of expertise: Industrial Ingredients, including Foodservice; Consumer Products; and Protein. Customers are encouraged to tap into a portfolio of services, including R&D, custom formulation development, turnkey solutions, and menu ideation. Wixon ingredients are globally-sourced and go beyond FDA standards to ensure quality and cleanliness. The company also offers spice grinding, blending, and a complete line of package engineering options. Located in St. Francis, Wis., a suburb of Milwaukee, Wixon is GFSI Certified to FSSC 22000, ISO9001 Certified, and QAI Organic Certified. More information on Wixon or any of its products may be obtained at www.wixon.com or by calling (414) 769-3000.

Source: Wixon