Jacksonville-based Winn-Dixie Stores Inc. embarked on a program to “transform” selected stores among the 484 it operates in the five states of Florida, Georgia, Alabama, Mississippi and Louisiana.
In Northeast Florida, the Fortune 500 company is transforming the store at 2220 County Road 210 in St. Johns County, not far from Duval County and an area near St. Augustine and several golf-course communities.
The stores are renovated floor-to-ceiling at a cost of about $5.5 million, almost triple the average renovation cost of $2 million. The changes result in increased sales, which Winn-Dixie has said reach an average $475 per square foot, a 60 percent increase from the average $300 at its other stores.
Store Director Greg Stanford took over in January as the renovations started. The store remained opened and successful, he said. The heavy lifting was done at night when the store was closed.
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