Tired of barely-edible, cheap pizza? You’re not alone.
For decades, fast-food pizza has been all about price. The big chains knocked themselves out to offer coupons and deals. The price of a large pizza sank to the $5-$7 range.
While many of the big contenders stuck with canned veggies, generic dough, and the lowest-priced bulk cheese they could find, some diners began to look elsewhere for pizza they’d actually enjoy eating. New pizzerias started to open that were set up like Chipotle — organic/local/healthy/gluten-free ingredients you choose from to customize your pie, and your pizza is ready within minutes. And it’s delicious.
Diners have flocked to these budding restaurant chains, which the industry calls “fast casual” pizza restaurants. Many of these new, artisanal pizza chains are growing rapidly to keep up with consumer demand for their delectable pies.
To read the rest of the story, please go to: Forbes
