Whole Foods Market is launching an iPad/iPhone/iPod touch app designed to help people live healthier lifestyles.
The retailer's "Mission App," available for free download on iTunes, offers 70 challenges/missions that involve users engaging in a series of steps to earn "badges and bragging rights."
Badges are earned for exploring a range of "delicious, nutrient-dense foods" that can contribute to a healthier diet. Each user first creates a profile in order to track earned badges. Badges fall into areas such as organic foods ("Organic Avenger" badge) and locally sourced foods ("Local Yokel" badge).
App users also have access to a database of more than 300 "simple, every-day" tips on cooking, nutrition, green living, food storage and other healthy-living topics, and can share their own favorite tips via Facebook, Twitter and email. The new app also provides a Whole Foods store locator.
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