Whole Foods Offers A New Trend In Tasting Rooms

A guy walks into a bar — I mean, grocery store. No. Wait. I mean bar.

The Buzz Hive to be exact — the Santa Barbara Whole Foods’ new in-store tasting area, featuring local brews, wines, and food pairings.

One could easily pass by this little gem, like I did for the past few months, without spotting this oasis in the desert of errand running.

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