Sterne Agee just downgraded shares of Whole Foods Market.
The company has been struggling as grocers like Wal-Mart and Kroger ramp up organic offerings and specialty assortments.
Analyst Chuck Grom said he could no longer recommend the company and changed his rating from buy to neutral. Shares have fallen 33% in the past year.
Grom notes that Whole Foods is making some key changes to lure back customers.
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