Austin, Texas — There's no doubt about it — Whole Foods Markets Inc. is growing faster than ever.
But while the Austin-based natural foods grocer is stepping on the gas, the company faces more competition than ever — both from rival natural foods chains and traditional supermarkets that are increasingly stocking similar products.
Company officials say they aren't afraid of competition, though, and analysts say Whole Foods remains the biggest player in the natural and organic food market.
This fiscal year promises to be the biggest ever for Whole Foods, growth-wise. The company operates nearly 370 stores and officials plan to open an additional 33 to 38 stores this fiscal year.
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