Upscale grocery store chain Whole Foods Market has launched a media agency review, according to sources.
In its last annual report the company stated that advertising expenses totaled nearly $90 million in its fiscal-year 2015. It’s estimated that the company spends about $65 million annually on media.
Previously, the Austin-based Whole Foods had worked with GSD&M (also based in Austin) for media. Two years ago, GSD&M was the media agency that Whole Foods used when it launched its first national ad campaign. New York-based creative agency Partners & Spade was tapped to develop the creative approach.
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