We’re inching closer to the launch of 365 by Whole Foods Market, a new, lower-priced grocery store that the organics giant is betting will help pull it out of a rough patch. Whole Foods has been under siege lately as supermarkets and big-box stores are dedicating more shelf space to organic food, and often doing it at lower prices. With 365, they hope to fight back and broaden that kind of customer they cater to.
The first 365 store is slated to open May 25 in the Silver Lake neighborhood of Los Angeles. And the company has offered fresh details on what the new store will look like and how executives will set out to lower prices.
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