Millennials. Every business is focused on how to tap into their emerging buying power and identify their needs and wants. When it comes to foodservice at retail, we’re no different. In many ways, millennials are driving the trend of foodservice at retail, so understanding this shopper segment is critical.
FMI’s Power of Foodservice at Retail looks at trends in retail foodservice and details how millennial shoppers look at meals they prepare at home, eat in restaurants, take out and have delivered to them. Here are some top findings that can help inform your foodservice at retail strategy:
- Millennials (ages 19 to 37) average fewer weekly dinners that require some level of preparation. But that doesn’t mean they care any less about nutrition or variety than those who prepare more of their own meals.
To read the rest of the story, please go to: Food Marketing Institute
