The shift toward eating-at-home, or Eating In, will continue even after the U.S. economy improves, according to nearly two-thirds of food industry professionals surveyed by The Food Institute. These professionals include food retailers, manufacturers, wholesalers, and brokers who learn about industry developments via the non-profit trade association’s e-newsletters, including Today in Food.
Hundreds of readers responded to the survey which concluded March 15. The combination of food inflation and the recession has had predictable and well-documented consequences. Some retailers see this as an opportunity to fundamentally change their shopper value propositions. if successful, these changes will alter supplier relationships as well as the landscape for competitive food retailers, in potentially seismic magnitude and with long-lasting dimensions. A new webinar from The Food Institute will delve into this topic which is detailed extensively in a new study called “Eating In”, sponsored by the Coca-Cola Retailing Research Council – North America. (Download your copy when you register for this webinar.)
While food retailers have tried for years to encourage customers to eat more meals at home, only a few have “cracked the code.” One reason is that up until now, food retailers didn’t have access to solid information on how customers were thinking about and approaching the planning, preparation, consumption, and even clean-up for meals.
This new study, sponsored by the Coca-cola Retailing and Research Council – North America, brings together a powerful base of information from The NPD Group, sourced both from its ongoing work, as well as a custom survey done for the Council. This information gives retailers a solid platform to build a fact-based strategy. It also translated into literally dozens of fresh insights and actions retailers can take as they focus on making it easier and more beneficial for their customers to eat more meals at home. Speakers will offer remarks focused on turning the new information and insights into action, providing a framework for retailers to use to develop their own strategies. There will also be opportunity for the audience to pose questions to the presenters.
Source: Food Institute
