Walmart is redesigning its lagging Jet.com digital shopping site with more merchandise, faster delivery and a slew of other upgrades in a bid to compete more effectively against Amazon.
Traffic was waning on Jet.com, which Walmart purchased for $3.3 billion roughly two years ago. The site, unlike Walmart.com, primarily targets an affluent, younger crowd living in urban areas like Manhattan in New York.
Jet.com is rolling out a newly redesigned website on Thursday with faster delivery for New York residents. Shoppers will also see more local brands and a more personalized experience that takes into account their zip code or suggests items based on past purchases.
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