The largest retailer in the U.S. is also the country’s biggest grocer; its branded stores sold Americans $167 billion worth of food last year. But increasingly, the titan’s food supremacy is under assault.
At the lower end, no-frills discount chain Aldi is expanding aggressively and loading up on organic fare. At the higher end, Whole Foods WFM -0.96% is launching its 365-branded discount chain. Kroger KR -1.02% is pushing better in-store service and fancier private brands. And Walmart WMT -0.13% archival Target TGT 0.06% is plotting a multibillion-dollar grocery reinvention.
What’s an incumbent leader to do? In this case, rethink everything. Walmart is in the process of overhauling the layout of the food section at 3,000 stores, including supercenters and the smaller Neighborhood Market stores, by year-end.
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