Walmart is taking aim at Instacart, Target’s Shipt and Amazon Prime Now/Whole Foods with a new grocery delivery subscription service called simply, “Delivery Unlimited.” Before, Walmart shoppers could order groceries online and pick them up at their local store for free or they could opt to pay the $9.95 (or sometimes less) per-order delivery fee. Delivery Unlimited is a third option that offers consumers a way to skip the per-order fee in favor of a monthly or annual subscription.
Currently, the retailer is offering a $12.95 per month plan or a $98 per year subscription, both of which include a 15-day trial period (see below).
Everything else about the service is the same.
You’ll still shop online or in the Walmart Grocery app, build a basket and pick a time slot for your order. There aren’t any restrictions on delivery times, either. It’s just another way to pay for your online orders — and one that could potentially save you money if you order groceries online from Walmart more than once per month.
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