Walmart is looking to hook more consumers on its online grocery shopping experience by adding Walmart Grocery to its main Walmart mobile application. For years, the retailer has operated two separate apps: its flagship Walmart app (the blue one) and its separate Walmart Grocery app (the orange one). This meant shoppers had to download and switch between two separate apps depending on what they were buying. This setup may have also limited Walmart Grocery’s reach, as some users of the larger and more popular Walmart app may not have even realized online grocery was available.
According to data from Sensor Tower, Walmart’s main app has been downloaded 103+ million times since January 2014 across both iOS and Android. Today, it’s the No. 2 app in the iOS App Store’s Shopping section. Walmart Grocery, meanwhile, has seen more than 16 million downloads across iOS and Android during that same time period. It’s also ranked further down (No. 30) in the Shopping section on the App Store.
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