HOBOKEN, N.J. — Even after an online spending spree, it may be hard for Wal-Mart to escape the Amazon in the room.
Wal-Mart's acquisition of Jet.com and brands that appeal to younger shoppers have given it an e-commerce boost as it works to close the gap between itself and the online leader. The world's largest retailer is betting on essentials like cereal and diapers, and has adjusted its shipping strategy to better compete with Amazon's Prime program.
But Amazon keeps innovating too, implementing new technology and trying to make shopping more convenient.
Marc Lore, a co-founder of Jet.com who is now head of Wal-Mart's U.S. online operations, says he's confident about the company's momentum and that there's plenty of room for it to thrive.
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