Try it, test it, fix it and move on. That’s the mantra for retail giant Wal-Mart Stores and there is no shortage of tests conducted in the pursuit of demanding consumers. The process also includes a new management team aimed at improving service and growing sales.
One of the more unique tests involves online grocery orders that are picked up in stores in San Jose, Calif., Phoenix, Huntsville, Ala., and Denver; or at the stand alone Pickup Grocery format in Bentonville which opened to the public six months ago.
In recent weeks the “Everyday Low Cost” retailer began offering deeper discounts to consumers willing to try the online grocery-pickup experience. Using targeted emails to Walmart.com customers in the test areas like Northwest Arkansas, Wal-Mart agreed to give a $10 discount on a user’s first $50 order. This offer went out to proposed customers on Monday (March 24) and is good through March 26. The offer supplies an eVoucher code that can be used at checkout. This offer comes on the heels of a $5 discount voucher offered in recent weeks to the same potential shoppers.
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