Some McDonald’s franchisees are in a flap over a chicken wings promotion that flopped.
McDonald’s, which has been struggling to attract customers amid a sluggish economy and has suffered from some operational missteps, purchased approximately 50 million pounds of chicken wings for a limited-time promotion in the fall, according to a person familiar with the matter.
Approximately 20% of that inventory remains, because the chain was unable to sell enough, this person says. Now the company is planning to offer another promotion in order to sell the wings, which are in frozen storage.
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