ONROVIA, Calif., April 28 — Trader Joe's, a unique, neighborhood grocery store with foods and beverages from the exotic to the basic, has signed a lease to open the first Nebraska store located in Omaha at One Pacific Place (on the corner of 103rd/Pacific Street located within the Regency corridor). The store is scheduled to open in 2010 and is approximately 13,000 square feet in size.
Trader Joe's was originally named in recognition of its distinct grocery buying process, because they search the world for great values and distinctive products. Crew members (store employees) consider themselves "traders on the culinary seas." Crewmembers sport brightly colored Hawaiian-themed shirts, adding to the light-hearted air of the store.
Many area residents after the store opens can expect to receive a copy of the Trader Joe's "Fearless Flyer" in their mailboxes. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe's products. It's been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe's products that the company buyers believe are worthy of customer interest, including comfort foods and items that are organic or have other special attributes.
Trader Joe's carries an extensive array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrees, 100% juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs – all at honest, low prices.
Trader Joe's is truly a grocery store unlike any other. Trader Joe's is a "store of stories," meaning every item in the store has its own virtues — high quality ingredients, great flavor or simply an extraordinary price — many items often feature all of those qualities. Another significant point of difference, all of Trader Joe's prices are everyday prices. Trader Joe's doesn't have "sales" for a few days, only to hike the prices back up again. Their prices change only when their costs change — there are no fancy promotions, discount cards or couponing wars.
So how does Trader Joe's offer unique groceries at prices everyone can afford? By offering more than 1000 items under the Trader Joe's private label, which includes Trader Darwin's vitamins (For the Survival of the Fittest), Trader Jose's salsas, Trader Giotto's marinara sauces, in addition to specially purchased items.
Also, Trader Joe's buys differently than other grocers – they purchase from manufacturers, not through distributors. They'll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe's label to sell it at a real discount.
Trader Joe's introduces approximately a dozen new items every week, heightening the store's adventurous appeal. Our buyers travel around the world searching out unique products at great values. In order for an item to be sold in a Trader Joe's store, it must pass the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.
Source: Trader Joe's
