The next time you pick up a six-pack of Coca-Cola at your local grocery store, artificial intelligence may be analyzing your eye movements and facial expressions.
Today, tech vendor Cloverleaf is launching artificial intelligence-powered digital signs that slide over retailers' shelves to give marketers insights about who is standing in front of their store displays. Procter & Gamble has tested the technology—dubbed shelfPoint—and Dell is currently using it in a Micro Center store in Houston, Texas.
"We're able to gather insights about what shoppers are doing in front of the shelf itself, engage them and convert the sale to get them to throw one more item into the basket," explained Gordon Davidson, founder and CEO of Cloverleaf.
To read the rest of the story, please go to: Adweek