There are a number of reasons why the US online grocery sector has yet to take off (especially when benchmarked against the evolution across the Pond). However things are about to change and not just due to the continued roll out of AmazonFresh.
Right now, the confluence of grocery and online is producing a variety of innovative start up models that capture customers’ attention and spend. A growing number of takeaway delivery, meal solution and local and organic online farmers marketplace providers are disrupting the entire industry. This burst of innovation and business creation is starting to challenge the existing status quo.
Our Analyst team has set out to answer the question whether these new business models are taking over from multichannel grocers and pureplays and what they can do to address the rise of these new business models.
To read the rest of the story, please go to: ResearchFarm
