CHICAGO Discount retailer Target Corp expects to have recycling bins in all its stores by Tuesday as it tries to gain “green” credibility from consumers looking to be more eco-friendly.
The No. 2 U.S. discount retailer does not think the recycling stations will drive additional traffic to its more than 1,700 stores, but it hopes they will help improve satisfaction for the customers who come in, Shawn Gensch, Target vice president for brand marketing, said in an interview.
The company, which says it will be the first major retailer to offer “multiple recycling options” for customers, already has taken steps like recycling or reusing items like packing boxes and hangers to reduce waste in its supply chain.
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