Miniature, mobile "billboards" showcasing pork will pop up soon on the laptop computer lids of more than 10,000 Sysco foodservice sales professionals, and state pork associations are praising this turnkey marketing opportunity.
"Since more than half of all pork goes into foodservice outlets, this was a no-brainer," says Jane Reeson, domestic marketing director for the Nebraska Pork Producers Association. "This promotion saves us time and money, and it gives us the opportunity to be part of a more aggressive marketing campaign than the state associations could support on our own."
The vinyl slammers, which promote the new 145 degree end-point cooking temperature for pork, will be affixed to Sysco sales representatives' laptop lids throughout December. The message will be visible to an estimated 300,000 Sysco customers as the representatives enter their orders into the computer.
To read the rest of the story, please go to: National Pork Board
