The key to surviving Amazon.com Inc.’s grocery push? Making sure traditional supermarkets are still exciting places to visit.
That’s the message from Dick Boer, chief executive officer of Royal Ahold Delhaize NV, the grocery giant that owns Stop & Shop, Hannaford and Food Lion.
Boer estimates that as much as 15 percent of grocery purchases will move online by 2025, but that means most customers will still visit stores — especially for fresh items like meat and produce. To make Ahold’s stores more enticing, they may add restaurants and other gathering spots, he said in an interview on Friday.
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