To help South Florida shoppers stock up for their Fourth of July barbecues, Publix supermarkets — and most likely grocers around the country — will prepare displays grouping together holiday favorites.
Some stores may cap aisles with marshmallows, chocolate and graham crackers so customers can buy S’more ingredients in seconds. While other locations could pair together chips and beer or ice cream and chocolate sauce. The different merchandising combinations will depend, says Publix media and community relations manager Kimberly Reynolds, on the sale items featured in weekly circulars.
“Our goal is to make shopping in our stores more convenient and enjoyable for our customers,” Reynolds says.
In addition to convenience, those combinations will have a subliminal effect that causes us to think products were perfectly paired together in the same way a sommelier selects a meal’s wine or engineers code computer software, according to new research. In addition to our faith in displays, the research says we shoppers believe that our everyday brands design and test products — such as chips and salsa or toothpaste and toothbrushes — so they work best with the complimentary product of the same brand.
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