Discounts for seniors. Soft drink tie-ins. Branded beef. App-delivered coupons.
These may be the slow days of summer, but we're seeing lots of activity from local supermarket chains trying a variety of marketing programs to build business at a time already fierce competition gets even tougher.
Some are tried and true, such as ShopRite's Can-Can sale, the twice-a-year event to market canned goods at deep discounts that is perhaps the most successful promotional program in the industry.
But we're also seeing innovations, such as the growing use of apps and digital communications to bring messages — as well as coupons — to potential shoppers, the introduction of new lines of branded beef and locally raised poultry and increased benefits for shopping club members.
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