Loblaw Companies’ No Frills flag has been around since the 1970s, but it’s recently found a new sweet spot for the chain in Winnipeg with the opening of its fifth store in the city this Friday.
The new 32,000-square-foot store at 1500 Plessis Rd. — specifically built as a grocery store — could become the local grocery store for a growing residential community in that Transcona neighbourhood.
John Pierce, No Frills vice-president of store operations, said the chain has been a winning formula for the Loblaw company, with the Plessis Road store the 259th in the country.
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