Despite an increase in online advertising, consumers aren’t yet ready to do their grocery shopping via the Internet, the president and CEO of Metro said May 20th.
Only a small minority of Canadians are buying groceries online, Eric La Flèche said at an investors’ conference. However, he added that countries with populations similar to Canada have seen long-term potential.
Without the need for paper coupons, distribution of circulaires, which are used to attract customers, could be sharply affected, he said.
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