Virtually every brand we work with is trying to win Millennials and it’s not surprising why. Eighty million shoppers with one trillion dollars in buying power are hard to ignore. But equally hard to ignore are recent stats that show when it comes to shopper marketing, Millennials know what they want.
One-third of Millennials are hyper-connectors who use a wide variety of shopper media frequently. But an almost equal number are detached, meaning they almost never use shopper marketing to support buying needs like groceries and other CPG categories. Even digital tools that Millennials deem essential to their daily lives are rarely used for routine shopping.
I know what you might be thinking: How can so many young, connected, stimulus-hungry consumers be so disconnected from shopping? CPG brands that count on Millennials to build the bottom line and provide the next generation of profitable shoppers should rightfully be concerned. But the good news is there are clear actions to help you fully engage these high-opportunity shoppers.
To read the rest of the story, please go to: MediaPost