Sears has been delivering refrigerators and washing machines to U.S. homes for decades. Now the company is looking into delivering groceries too.
The service, an expansion of Sears' year-old MyGofer online shopping portal, quietly launched on Memorial Day in Manhattan and in the Hamptons, said Tom Aiello, spokesman for the Hoffman Estates-based company. The home delivery service — which brings groceries, prescriptions, electronics and other goods from its Kmart stores — is slated to roll out to Chicago and other markets this summer, he said.
Sears Holdings Corp. launched MyGofer last year as a way to combine bricks-and-mortar retailing with Amazon-style online shopping. MyGofer.com allows shoppers to search tens of thousands of goods online, place orders from a computer or iPhone and pick them up at a Kmart store in as little as two hours — without getting out of their cars.
Sears also converted a shuttered Kmart store in Joliet into a warehouse and showroom with a drive-through and renamed it MyGofer. The store, which opened in May 2009, is the only one of its kind.
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