Safeway is embarking on its most far-ranging effort in years to replace or reconstruct aging or small stores, the Pleasanton-based retailer said Tuesday.
The series of projects will effectively create 13 new or revamped Safeway stores in the Bay Area. The retailer has 158 stores in the Bay Area. Safeway's push comes amid the backdrop of an invasion by smaller rivals competing for shoppers' dollars in a region that Safeway has long dominated.
"The economy has turned and that has opened up more opportunities in urban areas," said Karl Schroeder, president of Safeway's Northern California Division. "Previously a lot of the new stores were on the fringes of the division."
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