Right Time To Diversify Away From Big Box Format, Meijer CEO Says

GRAND RAPIDS – Drivers and pedestrians on Grand Rapids’ west side will soon see a new scaled-down store format take shape for Walker-based grocery retailer Meijer Inc.

Rick Keyes, the company’s President & CEO, said a new 37,000-square-foot Meijer-owned store along Bridge Street will offer new opportunities for the West Michigan-based chain, known mostly for its 200,000-square-foot supercenter format stores.

At a ceremonial groundbreaking for the new Bridge Street Market on Monday, Keyes told MiBiz that the slimmed-down store format, with its focus on fresh food, is largely a response to market dynamics and the on-going trend of people moving back to cities. Right now is the right time to diversify away from the big box format, Keyes said.

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