Restaurant Brands Charge onto Supermarket Shelves
September 5, 2024 | 1 min to read
Restaurant brands are successfully entering supermarket aisles, offering everything from frozen foods to branded sauces. This growing trend reflects restaurant companies like Chick-fil-A and Subway capitalizing on the revenue and marketing potential of consumer packaged goods (CPG). As these brands become more familiar to grocery shoppers, their presence in grocery stores is gaining traction, showcasing a strategic expansion beyond just dining establishments.
Brands increasingly are finding success with products in the grocery aisles
Restaurant brands are increasingly showing up in supermarket aisles, from frozen foods to branded sauces.
While the strategy is not new, restaurant companies are becoming more familiar to grocery shoppers and are seeing revenue and marketing potential in consumer packaged goods (CPG).
Chick-fil-A, for example, is popping up among the sauces. Same for Subway.
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