Restaurant Brands Charge onto Supermarket Shelves

Brands increasingly are finding success with products in the grocery aisles

Restaurant brands are increasingly showing up in supermarket aisles, from frozen foods to branded sauces.

While the strategy is not new, restaurant companies are becoming more familiar to grocery shoppers and are seeing revenue and marketing potential in consumer packaged goods (CPG). 

Chick-fil-A, for example, is popping up among the sauces. Same for Subway.

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